“Karen X. Cheng creates irresistible clips for social”
- ADWEEK
“She’s just that good at making videos go viral”
“Karen X is unstoppable”
Booking: team@karenx.com
Reese Witherspoon calls her work “so creative!”
@karenxcheng created a fake drone video series, where she showed off creative ways to get the shot without a drone. Reese Witherspoon commented “so creative!”
Created PUMA’s most viral TikTok of the year
PUMA hired @karenxcheng to shoot a series for their #SheMovesUs campaign with Winnie Harlow. The video went on to become PUMA’s top performing TikTok of the year, with over 4 million organic views.
Teaching Will Smith her camera tricks
Watch the full video on the official @instagram page, where @karenxcheng and @willsmith make a video together - with no fancy camera gear, just Swiffers! Video inspired by Karen’s Swiffer camera tricks video.
Adobe Premiere Splash Cover Artist
Adobe featured her as the official splash cover art for Adobe Premiere Rush 2021 for her challenge series where thousands of creators have participated. Read the interview here.
Creative Direction for Beats by Dre’s TV Spot
Beats By Dre created this campaign based on creative direction from @karenxcheng’s concept, Donut Selfie. The TV spot premiered on the Thanksgiving Day Football game. It kicked off Apple's global holiday campaign for the Beats by Dre Solo Selfie headphones and features Serena Williams, Nicki Minaj, and Kylie and Kendall Jenner.
LEGO
LEGO brought me on to create this video for their #RebuildTheWorld campaign. I worked with stop motion director Eriq Wities to bring their dinosaur set to life.
Take a look at our behind-the-scenes for this spot
🎬1 MILLION VIEWS
Personal Projects
Low Budget Filmmaking
A compilation of some of my experiments with the latest 360 camera tech. Shots that used to take large crews and expensive equipment and rigging can now be done much more efficiently, thanks to the latest camera technology.
🎤8 MIllion views
Girl Learns to Dance in a Year
I spent a year learning how to dance and filmed my progress. After filming this video, I helped others make their own progress videos, like this mother and daughter going to the gym. The series has over 100 million views and has been featured on Good Morning America and Ellen.