Why we take simple designs for granted

520 or 90 is an app that helps Seattle drivers decide whether to take the 520 or 90 bridge by calculating time and cost. The first screen you see is simple. When we tested it, people knew how to use it. Looking at it, it seems pretty obvious that it should be designed this way, right?

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The Best and Worst of Startup Weekend Seattle

520or90 team

Startup Weekend is an event where a bunch of tech and entrepreneurial types create a startup from scratch in 54 hours. It goes like this:

Friday night: A bunch of people pitch ideas for startups. People self-select into groups to work on the best ideas.
Saturday and Sunday: Code, design, argue, eat pizza, stress out, write business plans, code more…
Sunday night: Demo what you built and explain how your startup will make money

Last weekend I went to Startup Weekend Seattle and joined the team 520or90.com.

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