Why we take simple designs for granted

520 or 90 is an app that helps Seattle drivers decide whether to take the 520 or 90 bridge by calculating time and cost. The first screen you see is simple. When we tested it, people knew how to use it. Looking at it, it seems pretty obvious that it should be designed this way, right?

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520 or 90 was just on the local news!

You can try the online version right now at 520or90.com. We’re coming to iPhone, Android, and Windows Phone very soon!

Related post: How we picked the logo for 520 or 90

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Behind the Design: 520 or 90 logo

520 or 90 is a mobile app that tells you which Seattle bridge to take based on time and cost. The 520 or 90 team formed last month at Startup Weekend, and we’ve been hard at work since. The app is launching soon (and I’m not allowed to say when just yet).

Before seeing the final logo, have a peek behind three logo concepts for 520 or 90:

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The Best and Worst of Startup Weekend Seattle

520or90 team

Startup Weekend is an event where a bunch of tech and entrepreneurial types create a startup from scratch in 54 hours. It goes like this:

Friday night: A bunch of people pitch ideas for startups. People self-select into groups to work on the best ideas.
Saturday and Sunday: Code, design, argue, eat pizza, stress out, write business plans, code more…
Sunday night: Demo what you built and explain how your startup will make money

Last weekend I went to Startup Weekend Seattle and joined the team 520or90.com.

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