Behind the Design: Exec Bus Ads

by on September 6, 2012 in Blog

For the last few months I’ve been busy designing stuff for the startup I joined, Exec. I was really excited to get to design some ads that are now running around town on the MUNI busses. Here they are:

The team and I had a bunch ideas that didn’t make it. Which are your favorites? Do you think we picked the right ones to run?

2 Comments

2 Responses to “Behind the Design: Exec Bus Ads”

  1. Sai September 7, 2012 at 4:02 pm #

    ” What would you rather be doing right now? Do that Instead”

    I liked this one in particular even though I didn’t make it because It is centered around the value of time. This caption also provides a subtle assurance that Exec would take care of this errand (what ever it might be) and therefore projecting a sense of trust.

    All the other captions are also equally good with a sense of witness to it.

    Cheers
    Sai

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  1. Quora - September 7, 2012

    What was the rationale behind Exec’s ads on buses in San Francisco?…

    At Exec we experiment a lot, and this is just another experiment. We reach a lot of tech people right now, and we wanted to reach non-tech people in San Francisco. The local busses seemed to be a good thing to try. Update: In case you’re curious, here…

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